Google algorithm today plays a major role in determining where a page ranks for a search. Factors like how the page weighs in terms of length and how well optimized it is can make a difference between success and failure.So let us dive into the latest white hat SEO techniques that can help improve your…

If you are familiar with the world of SEO, you are no stranger to backlinks. Backlinks are a primary factor that contributes to boosting your visibility in search engines. Those of you not familiar with backlinks, they are hyperlinks you acquire from another website and are highly valuable for SEO. There are numerous Backlinking Strategies that…

Before we actually get on to landing pages, here is an important statement. ‘Never. Start. A. Marketing. Campaign. Without. A. Dedicated. Landing. Page.’ In online/digital marketing, a landing page is referred to as the page on which the user lands on after clicking an online marketing call-to-action. This click could be a search engine results…