March 2018

Let’s face it, it’s almost 2018, and the era of smartphones has evolved beyond imagination, We have heard rumors about Artificial Intelligence and Machine Learning entering the mobile market ever since Jan 2017. They are no longer rumors, we finally have a mobile phone which has an AI chip inside its SOC (system on chip)….

To understand how well your Google AdWords is performing, there’s a list of key metrics you need to focus on. These will give you an insight into how optimized your AdWords campaigns are to give you the desired results. 1. Impressions: The first metric you need to keep an eye on is impressions. It gives…