Let’s face it, it’s almost 2018, and the era of smartphones has evolved beyond imagination, We have heard rumors about Artificial Intelligence and Machine Learning entering the mobile market ever since Jan 2017. They are no longer rumors, we finally have a mobile phone which has an AI chip inside its SOC (system on chip)….

To understand how well your Google AdWords is performing, there’s a list of key metrics you need to focus on. These will give you an insight into how optimized your AdWords campaigns are to give you the desired results. 1. Impressions: The first metric you need to keep an eye on is impressions. It gives…

Automated testing is the best way to increase the effectiveness, efficiency, and coverage of your web application. Automation can be helpful not only to debug the code but also to find the root cause of the defect by identifying the code section that is error-prone. This can be carried out through tests with Selenium WebDriver…

Social networking has become an important part of our lives. It has opened new avenues to connect with people from across the globe. The rapidly growing popularity of social media has changed the way employers communicate and more recently how they go about with recruitment. Social Media – a medium of work as well as…

If you grow using people’s motivation, ‘Waiting for more’ will be your next station. If you are the one who grows using negativity, Motivation will be available in longevity.   If it’s a Monday and our mind says ‘it’s work again’, Then change your attitude because, ‘no pain, no gain’. Work on crafting your abilities…

Before we actually get on to landing pages, here is an important statement. ‘Never. Start. A. Marketing. Campaign. Without. A. Dedicated. Landing. Page.’ In online/digital marketing, a landing page is referred to as the page on which the user lands on after clicking an online marketing call-to-action. This click could be a search engine results…